They said don’t worry about your follower numbers. They said it was a vanity metric. They said it’s immaterial. Thought leaders may opine day and […]
DYT’s The Dictionary: Understanding Influencer Marketing Lingo Part 2
“Let’s break for elevenses” were the words that got the whole DYT cabal stuck. The word ‘break’ was much understood and much appreciated. It was […]
Let’s Take the Filter Off of Influencer Marketing
2.38 billion dollars, that’s the budget set for Influencer Marketing by companies this year. Wondering how the industry reach this exorbitant number? Watch this short […]
Knocking On The Grey Cells Of Influencers: Don’t Hire, Collaborate
The sneaky bombshell we dropped a few days back said “76% of Indian internet users have their digital purchases influenced by social media,” i.e., the […]
The Stunning Rise Of Shared Economy Platforms
As a young entrepreneur, the one question I am asked infinite times is “what’s a shared economy platform?” Bear with me, those of you rolling […]
What Happens When Instagram Likes Are Gone?
Since time immemorial (read: 2010), the heart of Instagram has been ‘the heart.’ The icon has had the power to tear down the throne of […]
Dear To-Be Influencer, Here’s How You Do It. Love, DYT
Anybody who believes the wide web of social media is a fad is #craycray. It is very much alive, and it is here to stay. […]
The Chronicles of Influencer Marketing – The Rise of “Everyday Individuals”
It shouldn’t come as a surprise that influencer marketing has been alive and thriving for over 250 years. After all, for as long as people […]