They said don’t worry about your follower numbers. They said it was a vanity metric. They said it’s immaterial. Thought leaders may opine day and […]
DYT’s The Dictionary: Understanding Influencer Marketing Lingo Part 2
“Let’s break for elevenses” were the words that got the whole DYT cabal stuck. The word ‘break’ was much understood and much appreciated. It was […]
DYT’s The Dictionary: Understanding Influencer Marketing Lingo
This article is the first of a three-part series we call “The Dictionary.” What’s The Dictionary? It is your way into becoming fluent in influencer-speak. […]
Let’s Take the Filter Off of Influencer Marketing
2.38 billion dollars, that’s the budget set for Influencer Marketing by companies this year. Wondering how the industry reach this exorbitant number? Watch this short […]
Knocking On The Grey Cells Of Influencers: Don’t Hire, Collaborate
The sneaky bombshell we dropped a few days back said “76% of Indian internet users have their digital purchases influenced by social media,” i.e., the […]
The Art Of Getting A Handle On Haters, And Outright Trolls
A while back, news leaked that Instagram is playing with a minor change in its app that can have a radical impact. The photo-sharing site […]
Use Your Social Media For Good
We can spend ages talking, explaining, and expounding on how social media is meant for more things than mere selfies. But while we are lovers […]
The Stunning Rise Of Shared Economy Platforms
As a young entrepreneur, the one question I am asked infinite times is “what’s a shared economy platform?” Bear with me, those of you rolling […]
What Happens When Instagram Likes Are Gone?
Since time immemorial (read: 2010), the heart of Instagram has been ‘the heart.’ The icon has had the power to tear down the throne of […]
Hacking Humans: Social Media, Social Engineering 2.0 And Its Impact
Books are the source of all knowledge. Read, read and then read some more. That’s what most of us were told. (Well, those of us […]