This post is for you, Gen Z, and millennial creators. Lend us your ears as we have something cool to talk about! Forbes announced its annual list of Forbes 30 Under 30, and the creators have a lot to celebrate. 

This year’s Forbes 30 Under 30 Asia List 2022 features, not one, not two, but three creators or influencers (call them what you want) on the list. 

First a short reel on Forbes 30 Under 30

Every year, Forbes curates a list of industry leaders, change-makers, and disruptors of their niche in the Forbes 30 Under 30 lists. It identifies these change-makers across 20 different industries. 

Previously, we got the Forbes 30 under 30 India 2022 list and a few influencers we all love and adore made it to it. The F30U30 Asia 2022 list takes things up a notch. 

There are 3 creators on the Asia List: Trinetra Haldar Gummaraju (@trintrin), Masoom Minawala (@masoomminawala), and Niharika NM (@niharika_nm). And they are proof that you can turn your passion into a profession and make your dreams come true. 

So, we take a look at these 3 creators and their influencer journey to look for lessons aspiring and budding creators like you can learn. 

2 lessons to learn from the creators on the Forbes 30 Under 30 Asia 2022 List

If you are a growing creator or someone who is looking to start their influencer journey, then the creators on the Forbes list should inspire you. 

And no, we are not asking you to comparel lives. Rather see these established creators as examples of where you can reach one day.

Trinetra Haldar Gummaraju 


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A post shared by Trinetra (@trintrin)

Trinetra Gummaraju is a doctor by profession and is open about her sexuality as a transgender. She uses her knowledge and combines it with her experiences as a trans person to make helpful and informative content around LGBTQIA+ rights. 

Her strong social media presence is crucial for awareness of trans rights and legal issues. Trinetra also shares medical, and legal information. With a super-specific niche, Trinetra is not only relatable to trans people specifically, but her informative content helps educate and inform people in general too.

The lesson for creators

The number one step in your influencer journey has to be identifying your niche. As you develop your niche, you will start to grow an audience. Then, as you nurture your audience, you will establish an authority in your domain. And that becomes the key to unlocking growth. 

Masoom Minawala Mehta

Expertise is only a part of what gets you on the Forbes list of 30 Under 30. To be selected, you need to have made a strong impact in your field or industry. Nothing exemplifies this better than Masoom Minawala. 

Besides being featured in the Forbes 30 Under 30 Asia List 2022, you can find Masoom walking the runways of Paris and Milan Fashion Week. Not too bad for an ‘influencer’, right?

It is because Masoom treats content creation like a true business. Along the way, she has also struck home the importance of forming human connections and doing more than simply ‘influencing’. If you’re an up-and-coming creator, Masoom should be your spiritual guru.

The lesson for creators

The key takeaway from Masoom is that good thngs take time. Success does not come overnight and takes a lot of blood, sweat, and literal tears. 

Your journey will come with a lot of difficulties too. There will be rejections, broken promises, and sometimes being overworked. But if you’re in it for the long run, then that’s nothing to be afraid of.

Psst, for content tips from Masoom’s content style, swing by here.

Niharika NM 


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A post shared by Niharika Nm (@niharika_nm)

Another creator who made it to Forbes 30 Under 30 Asia List 2022 is Niharika NM. We’ve been big fans of her content for a long time and it’s because she doesn’t hold herself back from using a South Indian accent. It’s her signature style and that’s where the learning lies for budding creators. 

The lesson for creators

Embrace what makes you unique and use it in your content. You’ll find your true tribe through it, one that is engaged and super loyal. Niharika does it by using her culture to create humour and making fun of the same culture. It’s a fine balance, but one she does with panache. So, culturally you and your creator’s journey will take off.

Honourary mention to one another Forbes 30 Under 30 Asia List winner

Shlok Srivastava is a highly sought-after tech reviewer. The reason we mention him? He started as a YouTuber and has now established himself as a titan in the tech genre. 

Him and the 3 other creators who made the list are not only change-makers but dream chasers, and that’s what you should be too. Give your content the attention, dedication, and hard work it deserves, and let your authenticity shine through. 

We hope the creators on the Forbes 30 Under 30 Asia List 2022 inspire and drive you. We hope that in whatever step of the journey you are on, you push through and give it your all. And we hope if you need any help, you’ll come straight to us to keep doing your #thng!

About the Author

Abdul Mukeet

Abdul Mukeet is a writer and content creator with a passion for creator economy. Follow his posts for insights and opinions on the latest influencer trends.

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