Most often than not, our clothes define us. They are an offshoot of our personality, and our fashion sense dictates how others see us.
Isn’t that why, deep down, all of us want to wear awe-inspiring, head-turning, getting-catcalled-with-whistles kind of attires?
Okay, maybe chuck the latter one.
But you know where we are going with this, right?
Clothes make or break impressions, and sometimes you just can’t rely on your mom saying you look cute. For people who can’t afford a personal stylist, what is the next best thing?
Indian fashion YouTubers.
Who are the upcoming Indian fashion YouTubers you need to follow in 2022?
Thanks to the internet, Indian fashion has come a long way in the last decade. We don’t have to scroll through videos of Zoella or Tyler Oakley on YouTube hoping to find something relatable to India. Indian fashion influencers have grown significantly, and the best part is that you can rely upon them with eyes closed.
From getting you the cheapest deal on wedding clothes to looking dapper for that all-important business meeting, fashion YouTubers in India are loaded with creative ideas.
1. Kritika Khurana
Most popularly known by her handle @thebohogirl on Instagram, Kritika has got you covered in all your fashion needs. With a bachelor’s degree in fashion design, it’s safe to say she knows what she is talking about when it comes to clothes and lifestyle.
Her YouTube videos usually consist of overhauling your old clothes. She gives tips and hacks on how to keep your clothes sustainable for a long time and repurpose old clothing with new twists.
She is also a travel vlogger, so when you are done with her clothing and makeup tips, you can grab a bucket of popcorn and indulge in her trips across India and abroad.
2. Barkha Singh
Barkha is the cute girl you see in the Coca-Cola and Clinic Plus TV commercials but didn’t know the name of. She started her channel in 2018 and makes videos on travel, fashion, and lifestyle.
With an impeccable sense of style herself, she gives out tips on what’s new, and what’s chic. So whether it’s kajal hacks you are looking for or some trendy outfits to wear this summer, Barkha should be one of your go-to Indian fashion YouTubers in 2022!
Perkymegs is a fashion YouTuber from Delhi, and she makes videos on all things fashion. Need outfit ideas or tips on the latest jewellery? Perkymegs is the one for you. Megha also specialises in mixing traditional Indian looks with western twists.
She is one of the best Indian fashion YouTubers currently and packs a dose of entertainment along with information in her videos. This makes her videos really easy to watch, even for someone who is fashion -handicapped.
Oh, and one more thing, Megha has an alternate channel that is just in Hindi. Dedicated to a purely desi and Hindi-speaking audience. So if that tickles your fancy, then Perkymegs Hindi is for you.
4. Ranveer Allahbadia
Now onto some men that are killing it as fashion YouTube creators. Ranveer Allahbadia, or The Beer Biceps, is a social media entrepreneur and a founder. He is a man of many things, and among those are fitness and fashion.
He gives out tips and tricks on healthy habits men should adopt to have a better physique. Ranveer also makes videos about fashion trends for men and styles that girls find attractive.
Think of him as your big brother on the internet who has tried and tested things that work and that don’t. When you are done with his fashion vlogs, be sure to check out his other vlogs where he meets celebrities and interviews them for his podcast. We are telling you, his personality is addictive!
5. The Formal Edit
The Formal Edit is a channel by Karron Dhingra. One of the OGs of the Indian fashion YouTube game, TFE, is one of the best channels you can find for men’s fashion.
His videos are informative and aimed towards making men dress better on a budget. The budget aspect of his channel has given him quite a fan following, with 2.64 million subscribers at the time of writing this blog.
TFE also gives tips to men on how to combat hair loss, maintain personal hygiene, and overall become the best version of themselves possible. And if you want to know what’s latest in men’s fashion, desi or otherwise, you can bet he will have you covered!
6. Be Ghent
Owned by Rishi Arora, Be Ghent is a men’s fashion and lifestyle channel. According to Rishi, everyone is perfect, but we all need to find our strengths and weaknesses. And through his channel, he helps people find them.
From personal hygiene tips to clothing accessories, Be Ghent covers any and all topics, giving you very in-depth info on men’s fashion. Rishi also has an alternate channel where he utilises his money acumen to give tips on how to manage personal finances.
There you have it, folks! This was our list of the upcoming Indian fashion YouTubers in 2022.
Need more fashion influencers in India
If you are an influencer yourself, these YouTubers are good examples to look up to. Or you could swing by here and here for more inspiration.
For beginners, here’s a course on how to start as a fashion creator. It’s free if you are a DYT Pro member. Or you could use this guide on how to approach brands as a fashion blogger.
Remember, be yourself, set high goals and always, do your thng!