Social media has given creators a ready-made pool of potential audiences to showcase their talent. However, this opportunity comes at a cost – the cost of time. From creation to uploading to analysis, you have to do everything on your own and this takes a whole lot of your time. Unless you find some alternative that could do the technical part so that you could focus solely on creation. This is where social media automation tools come in handy.
What are the best social media automation tools for content creation?
The Internet is brimming with many such social media automation tools, offering different features. Here we stick to 11 best ones.
Social Media Tool 1: Zoho Social
Zoho Social is a homegrown brand, made right here in India and we love it for that reason. But it’s also a tool that has “mentions” and social conversion monitoring features. Things every creator needs in the current highly competitive influencer industry. In addition to that, it enables you to create custom reports after analysing your social media pages. It has a SmartQ feature too that suggests the ideal time to upload posts.
Social Media Tool 2: MeetEdgar
MeetEdgar is unique in the sense that it offers unlimited scheduling options. So you can keep as much content in the queue as you want. It, thus, takes content automation a notch higher with its bulk uploading feature. You can also save the posts for later use in the MeetEdgar library.
Social Media Tool 3: SocialPilot
SocialPilot is an all-in-one app that offers all the tools you need for content creation. Its calendar management, scheduling, and drag and drop features are a boon to all influencers who prefer to plan their posts way in advance.
Not just that, it also supports multi-channel integration. You can manage your Facebook, Instagram, LinkedIn, Twitter, and Pinterest accounts on a single platform.
Social Media Tool 4: CoSchedule
CoSchedule is another automation tool that fulfils the needs of all types of creators, ranging from experienced creators with a team to solo and new creators. It facilitates content publishing on multiple platforms through a single-click button by integrating with WordPress. CoSchedule generates a top content report based on user interaction that creators can use to track the performance of social media campaigns.
Social Media Tool 5: Hootsuite
Hootsuite has reformed content creation automation with its sophisticated feature integrating all social media platforms. It generates timely performance reports that you can use to track how effective your social media strategies are. Hootsuite, however, is more suitable for brands and creators having some financial backup because of pricing and the complex interface.
Social Media Tool 6: Sprout Social
Sprout Social makes organising and assigning tasks easier for a team of more than two people. So, if you are co-handling a social media page with several others, this should be your go-to automation tool. It also has a feature that lets you run ads for a limited time. Furthermore, creators can schedule campaigns and track progress via the analytics and social listening tab of this tool.
Social Media Tool 7: ContentStudio
Searching for a tool that provides content planning, social inbox, content discovery, content automation, and analytics under one roof? Look no further, because ContentStudio has you covered. It facilitates collaborative content creation for teams. You can brainstorm all stages of content creation, from ideation to publishing, with the team without any hassle. Its content calendar lets you edit, accept, and/or reject a post on a single platform.
Social Media Tool 8: BuzzSumo
If you have some ideas about content marketing strategies (worry not if you don’t, we got you covered with these 5 sure shot influencer marketing tips), BuzzSumo will be a great automation tool for you. It enables you to look for popular industry-specific keywords that help in increasing visibility. Furthermore, it provides a deep analysis of your competitors’ strategies and performance. You will be able to discover content creating buzz via this tool and use it to step up your social media game.
Social Media Tool 9: Buffer
Whether you are an experienced creator or a newbie, Buffer has something for everyone. New influencers can use its default scheduling functionality. Automation tools are available for creators who know social media strategies. Additionally, its browser extension helps in adding posts to the queue.
Social Media Tool 10: Scoop.It
Scoop.It is not just a social media automation tool. It is also a social networking site for creators and content marketers. Influencers can use this platform to curate content, introduce new topics, connect with creators having similar tastes, and discuss ideas based on popular keywords. And the best part is, whatever discussions or topics you create on Scoop.It can be shared on other social media platforms with just a single click.
Social Media Tool 11: Sendible
Sendible makes automation and management of content creation for social media channels easier. Its flexible features give you as much control as you want. So, you can automate certain functions while at the same time giving a personalised touch to your content.
For example, you can schedule each campaign individually and also manage them in bulk via a single dashboard. Another huge perk of Sendible is that it provides content modification options for different platforms by using features like attachments, emojis, and more. You can also schedule content for as long as you want, be it a week, a month or more.
How to choose the best social media automation tool?
First, you should decide what your primary target platform is. Then set goals for the type of automation you are looking for. Compare these two factors with the features of the automation tool and pick the best possible match.
And if you’re looking for more social media tools, we’ve got your back.
