The popularity of social media was already on the rise. It boomed with the advent of the COVID-19 pandemic as businesses took to social media marketing to tap into an ever-increasing audience pool. They began promoting their products at little or no cost through influencers. 

Influencers are the new word of mouth and they have the propensity to work wonders for brands, which is why influencer marketing has become the need of the hour. Everyone with a certain amount of following and reach is at the receiving end of this bonanza. 

Why and which social media management tools do you need?

With both creators and brands juggling multiple collaborations at a time, it makes sense for them to feel the need for tools that make their lives easier. At least, in terms of planning and scheduling content and engaging with their audience. We are here to the rescue with a list of the most coveted social media management tools of 2022. 


Hootsuite is a popular social media management platform that has multiple plans with advanced features such as visual scheduling specifically tailored to the needs of its customers. It gives its users the flexibility to schedule their content across multiple platforms well in advance. Visuals can be extracted directly from the Hootsuite dashboard for regular and consistent posting. Not just that, Hootsuite enables you to track trending conversations and mentions and makes you feel more connected than ever to your audience! 


Founded in 2010 to leverage the ability of social media to foster connections and establish brands, SproutSocial has multiple accolades to its name when it comes to customer satisfaction, and ease of usability. It enables businesses to use social media to derive the most value from their marketing strategies by offering hardcore analytics-driven insights and advocacy services. It is one of the oldest and most highly rated social media management tools on the market and is definitely worth giving a shot at.


Buffer is one of the most user-friendly and affordable social media management tools on the market. It has been specially designed to manage accounts across multiple platforms. You can schedule posts to Twitter, Facebook, Instagram (including Stories), Pinterest, and LinkedIn, as well as analyse their results and engage with your community. It also provides insights such as the click rate, number of retweets and shares, likes, mentions, and so on. Buffer keeps actively partnering with other software companies to bring its users the latest and most advanced features from time to time. 

Zoho Social 

Zoho Social is another star social media management tool that helps its users track and manage their social presence. Some of the features that stand out about this tool are: creating, publishing, bulk scheduling, content sharing, team collaboration, reporting, monitoring, unified messaging, stats and analytics, and live-streaming. 

It allows its users to sign up for free, and  to work on their posts in the event of internet disruptions by automatically syncing posts once they are back online. We definitely recommend using Zoho Social for effective social media management. 


Crowdfire is a robust social media management tool that enables its users to track and manage their  presence and performance across multiple platforms. This includes Facebook, Instagram, YouTube, Twitter, Pinterest, LinkedIn, WordPress, Etsy, Shopify, Medium, and many more. 

Apart from aiding with advanced scheduling of content, Crowdfire automatically finds and recommends articles and images your audience will love. It even eliminates the need to create separate posts for different platforms by automatically tailoring posts according to each platform. User convenience is one of the core underlying values of Crowdfire, which is what makes it everyone’s favourite and one of the best-selling social media management tools! 

Hurry up and get your hands on one of these amazing social media management tools and watch them take away your day-to-day operational woes and turn your social media journey into a cakewalk.