“Once upon a time, there was a brand looking to spread awareness about its products. The brand looked to the hills, forests, and oceans for a way to authentically inform people about their products.
One fine day, the brand found a phenomenon called social media, where it found thousands of small influencers with the power to sway the shopping decisions of their followers.
That’s when the brand knew that they and small influencers were a match made in heaven.”
Great story, right?
And it’s true. Brands collaborate with small influencers because they are an excellent resource thanks to the highest engagement rates and the best ROI!
What do we mean by small influencers?
There are two types of small influencers: nano-influencers and micro-influencers.
- Nano-influencers are just starting out, so their follower range is between 1,000 and 10,000. They have a very specific niche and build an audience around that particular niche.
- Micro-influencers are content creators with a following of between 10,000 and 50,000. They have a loyal audience base with high engagement and reach.
Yes, small influencers get brand collaborations. Here’s why!
A lot of new creators and small influencers think they don’t have what it takes to find brand collaborations. Today, we prove the opposite. Here are all the reasons brands love micro and nano-influencers.
1. You are inexpensive
Unlike macro and mega influencers, small influencers are inexpensive. You charge a reasonable price for promotions and are hence cost-effective for brands.
2. You have a loyal audience
One advantage of having a limited number of followers is that you get to establish a close and authentic relationship with them. Because you interact with your audience often, it develops trust and loyalty. This loyalty makes the audience feel like they know you personally. And it’s that personal connection brands want to tap in.
3. You bring a personal touch to sponsorships
Small influencers usually promote products that they use. It makes them brand advocates, not mere influencers.
Hence, your endorsements do not feel like an ad. They feel genuine. Because of this authenticity, audiences trust small creators over big influencers, which brings in more results for brands, tbh.
4. Small creators generate branded content at scale
When brands collaborate small influencers, their budget allows them to choose hundreds to promote their products. By collaborating with so many nano and micro-influencer, brands get access to branded content at scale, which is very beneficial to them.
If you are wondering how to become a small influencer, we’ve got you. We’ve also written about it here, here and here. And here’s a step-by-step guide to becoming a small influencer and growing your following.
How to get brand collaborations as a small influencer?
There are different ways to get a brand’s attention to collaborate with you. Swing by this blog to learn all about them. Or you can take the easy path and use an app that already has brand campaigns
Snap up our app for influencers!
You simply pick and choose the brand you would love to collaborate with. That’s it!
There is no hassle of randomly messaging multiple brands for collabs or following up on payments. Do Your Thng does it all for you, while you can simply focus on doing what you love—creating content.
If you are a small influencer, it is high time that you knew your power. You are the future of the creator economy. Not for one minute should you think brands won’t collaborate with you!
