Choose Your Aesthetic
Knowing your type of aesthetic and creating content around it can be exhausting but can be very rewarding. This is key because you are basically setting up a mood for your feed so that it is aesthetically pleasing when others view it. You can get inspiration for your aesthetic and feed by going through other profiles. Another great way to find inspiration is through Pinterest. The platform can give you ideas on the aesthetic you prefer and provide you with a bunch of examples and tips.
A few examples for themes or aesthetic can be moody, color themed like pastels or dark colors, boho, tropical or even bright and calming. Anything that seems to reflect your brand/content will work just fine. Here are few pictures to give you a gist of aesthetics;
Finding Content and Creating a Grid Layout
Like we talked about above, your content needs to revolve around your aesthetic or your theme. You need to make sure they align.
Creating a grid layout will help you decide on what content you need to be putting out next to each other. A grid layout is basically just how you position your content on your feed. It is also very important for you to create a grid layout because it helps in sticking to a consistent Instagram theme instead of having a mess on your feed.
Editing is Key
In order to keep your aesthetic or theme consistent, it’s important to keep editing skills handy. Editing your photos to match the feed is important to make sure your feed looks visually pleasing. Sticking to the same filters or editing techniques will make it easier for you to stay consistent to your aesthetic or theme. It also helps bring in a sense of continuity amongst your posts.
Apps like Adobe Lightroom, VSCO and Snapseed are few of the editing apps that are considered to be a holy grail for most influencers/brands out there. Adobe Lightroom also allows you to save your editing techniques under Presets.
Plan and Preview
Lastly, you need to make sure you plan and preview your feed before uploading your content. You need to make sure they look good when put alongside each other and easy for anyone who views your content. It should be easy to for eyes to move through and be able to convey what your brand is all about.
You need to try to experiment with different layouts so that it doesn’t become repetitive or boring. Try to create a balance between your posts. An example would be placing a quote on a plain background in between your two picture posts.
Apps like Planoly and Preview can help you plan your feed by placing your content just like how would place them in your feed. They also help you with scheduling your posts and posting on your behalf. This helps content creators post on time and be consistent.