We’re back with yet another decoding series. It began with dissecting Sakshi Sindwani’s Instagram to give budding content creators, like you, some much-needed content tips. We’re now moving onto Masoom Minawala Mehta’s Instagram.

Before you dive into the tips, watch this and this video by Masoom. Both offer excellent content creation tips not just for fashion and lifestyle influencers but for every creator. 

  • The first content tip from Masoom Minawala Mehta’s Instagram is obvious – discover your personal style and create content around it. 

Masoom Minawala Mehta’s Instagram 1

  • Your content also has to be original, dynamic and true to you. With Masoom, that means flaunting Indian sarees with a modern twist in Belgium.

Masoom Minawala Mehta’s Instagram 2

  • To create original content, you need to experiment again and again. That’s why you see Masoom not only posting about fashion but also women entrepreneurship and financial independence. 

Masoom Minawala Mehta’s Instagram 3

  • Pepper your content with things everyone loves. Masoom slides in posts about songs she loves to listen to shift her mood and quotes that brighten her day.

Masoom Minawala Mehta’s Instagram post 2

  • Creators have a responsibility to their audience. So, your content should not only inspire and entertain but also help. That was visible with the fundraising she did for COVID-19 relief along with Hemkunt Foundation. 

Masoom Minawala Mehta’s Instagram 4

  • Create a lot of guides. They help your followers more than anything. Masoom has quite a few, from how to take care of Indian clothes to create engaging content. 
  • Use IGTV to post content that requires long-form. For example, to talk about how to beat stress with breathing techniques, Masoom uploaded a long 26-minute video or to show how to shoot from home and the equipment and accessories she uses.

Masoom Minawala Mehta’s Instagram 5

  • Another takeaway from Masoom is to reshare Instagram Live content, particularly if it is a collaboration with someone else. The goal is to ensure it lives on your feed, either on Highlights or IGTV.

Masoom Minawala Mehta’s Instagram post 4

  • Branch into every type of content format, from Stories to Reels. Also, to make it a more fun show, BTS. 

Masoom Minawala Mehta’s Instagram 11

  • Sprinkle some real-life content in your feed because your followers want to know the real you. It builds a deeper connection. Masoom has posted how she met her husband to how moving to a new continent changed her life. 

Masoom Minawala Mehta’s Instagram guide post

  • There will be days when the haters and trolls get to you. Take a cue from Masoom for those days. She finds the motivation to keep creating content because she believes that her work can change someone’s life. 

There you have it, folks: content tips from Masoom Minawala’s Instagram.

Now, go forth and apply them! 

About the Author


A lover of words who feels she has marginal talent but caviar dreams. When by a pen name for a long time because this introvert is too shy to have their real name live on the internet. Now finally learning to embrace it. And, oh, their thng is books!

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