In our last session, we looked at Shraddha Kapoor’s handle. Let’s see what our favorite actor- Big B does on his social media that keeps him on top of his SM game!
The Legend’s social media is filled with things like- nostalgia, opinions, anecdotes, and emotions for his audience which he called his EF or his ‘Extended Family’. A UN Goodwill Ambassador since 2005, he is constantly involved in endorsing issues such as- Girl child education, Climate change, AIDs, Animal Rights, Pulse Polio, and presently COVID-19 for which he has been associated with many brands. He is a mass influencer who seems to appeal to a huge audience constituting all age-groups. His stint with KBC and his commitment to UN welfare initiatives gives a sense of trustworthiness which definitely makes him every brand’s first choice.
Mr. Bachchan’s relationship with social media started in April 2008 through Tumblr. 2 years later i.e., in 2010, he joined Twitter which was way earlier than most Bollywood actors and actresses. His tweets present an informal side to his audience which earns a brownie point for his engagement. In 2015, he was awarded ‘Social Media Person of the Year’.
In the Duff & Phelps Report published in 2019, he ranked in 8th position with a humongous $42.5 million evaluation. He is mostly active on Twitter which is followed by Facebook and Instagram! Let’s see what works wonders for him!
With a career of more than half a century old, Mr. Amitabh Bachchan has a ton of stories to tell and share with his EF from not only his professional life but also his personal life. While scrolling through his handle, you will find so many childhood pictures of his children. He also shares throwback stories of his wife- Mrs. Jaya Bachchan’s career and scenes from her theatrical plays.
- Communications Skills:
We all have seen how amazing Mr. Bachchan’s Hindi is on the episodes of KBC and many other occasions. His language, his sense of humor is another thing which works wonderfully for him. His tweets are often in different languages- English, Hindi, and Awadhi, the latter two are translated in the English language. In an age where people are losing touch with their mother tongue, he is inspiring many to fly high while still sticking to your roots.
Big B religiously sticks to a brand he firmly believes in! His brand collaboration is majorly dominated by FMCG which is followed by TV channels and other sectors. This list includes TVS Motors, IDFC Bank, Incredible India, Dabur and many more! In a crisis, many brands have been saved by him. Big B created a positive image for Cadbury during its crisis and aided in reinstalling faith among its customers.
- Poetry Aficionado:
It is a well-known fact that the Legend’s father was a renowned writer. He is always seen looking up to him in times of trouble and need. He often shares Late Mr. Harivanshrai Bachchan’s couplets. In fact, his handle starts with one of his father’s couplets. In July 2020, when he along with 3 more members of his family tested COVID Positive, he took to Twitter to share his thoughts and emotions. The personal touch that he gives to each of his posts and tweets itself makes it worth following!
- Social Issues:
Big B has been very vocal about his initiatives with regard to many social issues. His aid as an influencer in eradicating polio from India is known to all. He played an important role in spreading awareness about COVID-19 and has been pretty outspoken about taking necessary precautions and fighting this disease together with unity. He has been constantly supporting the government in all their endeavors towards major social causes in the country.
- Tech & More:
Mr. Bachchan has often been seen expressing his admiration for technology especially the new features, emojis, and stickers. He is also known for staying updated with news, festivals, and other major events. He has been very appreciative of films and works of his colleagues and young actors which is a delight for the latter! He also promotes his films and stints on TV vibrantly. He is a fan of music and art. Along with sharing his own music videos, he often shares videos and pictures of artists that impresses him personally.
To sum up, Mr. Bachchan ensures two things-
1. Consistency and
These two keep his audience engaged. His creative and varied tweets and posts stand out the most for him. This 11th of October, when the megastar turns 78, let’s celebrate his digital presence. To witness a legend’s reel and real-life is itself amazing and to top it up with his presence on social media with such commitment is both amazing and inspiring!
Cover Picture Courtesy:- Amitabh Bachchan’s Instagram